Introduction
As professional painters, you know the value of keeping up with industry trends to stay competitive. Whether you specialize in residential or commercial projects, understanding what’s driving customer decisions, new technologies, and best practices can help your business thrive. Let’s dive into the top painting industry insights for 2024 and explore how you can use them to grow your business.
1. Eco-Friendly and Low-VOC Paints are in Demand
Sustainability is no longer a buzzword—it’s a priority for many homeowners and businesses. Customers are increasingly seeking low-VOC and eco-friendly paint options that are better for their health and the environment.
Pro Tip: Highlight your use of eco-friendly products in your marketing materials to attract environmentally conscious clients.
2. Color Trends That Are Shaping 2024
This year’s hot colors include soothing earth tones, deep greens, and bold accent shades such as crimson and royal purples. Homeowners are leaning toward creating cozy, personalized spaces, while commercial clients favor dynamic and brand-aligned palettes.
Pro Tip: Stay updated on color trends by following major paint brands’ annual color predictions, like Sherwin-Williams or Benjamin Moore. Share color tips on social media to position yourself as a trusted advisor.
3. Technology is Transforming the Painting Industry
From virtual paint visualization tools to advanced sprayers, technology is streamlining processes and enhancing customer experience. Apps like Project Color® by Home Depot allow clients to preview their choices, while painters benefit from tools that make jobs more efficient.
Pro Tip: Embrace these technologies and educate your customers about their benefits during consultations.
4. Commercial Projects are Thriving in Key Sectors
Industries like healthcare, hospitality, and retail are investing in renovations, creating opportunities for commercial painters. Facility managers are looking for painters who can deliver high-quality results on tight timelines.
Pro Tip: Network with general contractors and property managers to stay informed about upcoming projects in your area.